Binary Decay is where I make the things that don't exist yet. AI video, CGI, 3D, and composites that drop graphics or 3D into real photographs. Built to run in a campaign, on a screen or in a feed, not to sit in a gallery.

The name is the idea. Digital data degrading, clean code eroding into glitch and distortion, and the line between real and generated eroding with it. That's the space this work lives in. I'd rather be making in it than watching it.

Everything here is made by me, Julian Kelly, start to finish. Concept, prompt, model, render, comp, edit. Since 2008 I've art directed for brands including PUMA, Nike, Jordan, Ray-Ban and Otterbox, three of those years as Global Art Director at PUMA. So the work here is built to brief, not to demo. The idea comes first, then whatever tool gets it there.

If you need AI video, CGI, 3D or photo composites for a brand, email hello@juliankelly.com or use the form below.